The Bridge Between Academia and The Average Internet User

When you google the "FCER1A" gene hundreds of results pop up such as below:

The IgE receptor plays a central role in allergic disease, coupling allergen and mast cell to initiate the inflammatory and immediate hypersensitivity responses that are characteristic of disorders such as hay fever and asthma. The allergic response occurs when 2 or more high-affinity IgE receptors are crosslinked via IgE molecules that in turn are bound to an allergen (antigen) molecule. A perturbation occurs that brings about the release of histamine and proteases from the granules in the cytoplasm of the mast cell and leads to the synthesis of prostaglandins and leukotrienes--potent effectors of the hypersensitivity response. The IgE receptor consists of 3 subunits: alpha, beta (MIM 147138), and gamma (MIM 147139); only the alpha subunit is glycosylated.[supplied by OMIM]

http://www.ncbi.nlm.nih.gov/sites/entrez?db=gene&term=2205

Even the Wiki search reveals a title like that :

Fc fragment of IgE, high affinity I, receptor for; alpha polypeptide, also known as FCER1A, is a protein which in humans is encoded by the FCER1A gene.

http://en.wikipedia.org/wiki/FCER1A

When you take a look at the picture do the exon and introns tell you something ? What the heck are they ?

Does anybody get that this gene is the top gene that pops up when we google for "allergy gene" ?

Who is going to built a bridge between high academia and the real world ? Apparently, "American Genes" is serving to that aim. However, it is not enough.

I am wondering about google-genes. "How google is going to make genes public" is the question of the decade.